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Watch The Cube on UK ITV Provides UK Web Users with Free Live and on Demand Viewing of the Cube on ITV Player.

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A game where nerves and determination can make or break in the quest to beat The Cube. Watch on ITV and on ITV Player.

The Cube became an instant hit with audiences and critics alike, from the moment it first aired in 2009. Hosted by Philip Schofield, contestants take on a series of challenges in a four metre perspex box known as The Cube. The aim of the game: to beat The Cube, and win the top prize of £250,000.

Challenges presented to the contestants by The Cube test nerves, coordination, memory, balance and concentration. In the intimidating setting of The Cube, the game is both intense and nerve-wracking for contestants and viewers.

Each contestant is given nine lives – one is lost every time they lose at a particular game. With seven rounds to get through before they can beat The Cube, they must make wise decisions throughout.

Two aids are available to contestants – ‘Trial Run’ lets them try a game before deciding whether to leave with the money or continue in the hope of winning. ‘Simplify’ does just that – simplifies the version of the game they are playing to make it easier to win.

Once a contestant has committed to playing a game, they must win it or risk losing their prize fund. If they lose all of their lives, they leave with nothing.

Cutting edge filming techniques add to the intensity of the game, with the use of slow motion and ‘game freeze’ cameras.

The Cube has only ever been defeated once in the UK – fittingly, by Olympian Mo Farah during a celebrity special, with the prize money going to the Mo Farah Foundation.

A grippingly unique slice of competitive viewing.

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